1. General statement about the purposes of data processing
Operating a service like XING is subject to dynamic change by its very nature. It is not therefore possible to share every single detail about our data processing with you, but we do intend to inform you of all the key information. We process data first and foremost in order to fulfil our contractual obligations towards our users. In addition to this, we process your data to preserve our justifiable interests while taking your interests into account (e.g. when we send you promotional newsletters). And, of course, in some cases we are legally obliged to process data (e.g. to pass the data on to any investigative authorities). In all other cases we will ask for your separate consent to process your data (e.g. when using tracking technologies for the measurement and optimisation of advertising or when you enter a prize draw). When it comes to fulfilling our contractual obligations towards our users, we try to tailor our products and services to the needs of users at all times. Personalisation is important here. Interest and usage profiles are created. In order to be able to show you recommendations, e.g. for jobs or contacts, and to suggest you as a valuable business contact or potential employee, we must have an idea of what your interests might be. In order to ascertain these interests we use information that you provide to us, in addition to implicit feedback, i.e. information that we automatically obtain through your usage of our service (by means of so-called "tracking"), as well as information that we may possibly receive indirectly (e.g. through a user's address book or upload). In order to meet our contractual obligations, we also serve you third-party advertising tailored to your needs and interests wherever possible. To this end, we provide advertisers with certain targeting criteria. Advertisers can state, for example, that they would like to target "directors" at companies with "1,000-5,000 employees".
If you give us your consent, we will use your data for targeting on third-party platforms (see measurement and optimisation of advertising). The legal basis for this processing of personal data is Article 6 (1) a) of the EU General Data Protection Regulation (GDPR).