Measurement and optimisation of advertising

Tracking helps us to obtain metrics for the success of advertising campaigns and to optimise the way that online ads are displayed. Your user ID is not associated with the data collated here in any way.
When it comes to the display of ads, the servers of third-party providers (e.g. marketers) might be accessed directly when using XING. Third-party providers are responsible themselves for ensuring that the operation of the IT systems they use meets the required data protection provisions. Determination of the period of time that data is stored for is incumbent upon the provider.

You can opt out of tracking for the measurement and optimisation of advertising by third-party providers. In the following you will find further information about the tracking technologies used and information from providers about data processing.

Opting out of tracking for the measurement and optimisation of advertising in our applications

Below you can opt out of tracking for the measurement and optimisation of advertising. In some cases we use technologies that you can only opt out of directly on your end device.

  • Opt in to tracking on XING
    As a non-member these changes only apply in the browser you're currently using.
  • Opt in to tracking on XING events
    Your changes only apply in the browser you're currently using.
  • Opt in to tracking on kununu
    Your changes only apply in the browser you're currently using.

Opting out applies to the following tracking technologies:

  • Google

    More information is available here

  • Bing

    More information is available here

  • Criteo

    More information is available here

  • Ad-defend

    More information is available here

  • Performance Media

    More information is available here

  • Adjust

    More information about: https://www.adjust.com/

  • Adition

    More information is available here

  • LinkedIn

    More information is available here

  • Facebook
  • Twitter

You can only opt out of the following tracking technologies directly on your end device:

Read about 3. Information we automatically obtain through your use of XING
Cookies:

Small files that enable us to store specific information related to you, the user, on your end device. You can edit the settings of your browser to prevent cookies from being saved.

Third country:

A country outside of the European Union.

EU GDPR:

The Regulation (EU) 2016/679 of the European Parliament and the Council dated 27 April 2016 on the protection of individuals with regard to the processing of personal data, on the free movement of such data, and on the repeal of the EU Data Protection Directive 95/46/EC.

Newsletter:

Newsletters or status e-mails and advertising for XING’s own similar products and services, or surveys for the purpose of XING’s own market research.

Personal data:

Pursuant to Article 4 (1) of the EU General Data Protection Regulation (GDPR), any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Pixel:

Pixel: An image file or link to an image file that is added to the website code but not sent to your end device (e.g. PC, smartphone, etc.). Pixels are usually used in conjunction with cookies.

Profile:

The page on the XING Websites where the personal data made available by the user is displayed in the social network.

Profiling:

Pursuant to Article 4 (4) of the EU General Data Protection Regulation (GDPR), any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or move-ments.

Social network:

The contact and communication forums belonging to the applications of the service XING.

XING:

The service XING and the applications belonging to the service XING.

XING Websites:

All websites, subdomains, aliases, mobile applications, background applications, web services and embedding in third-party websites where the service XING is available.