Measurement and optimisation of advertising

With your permission, we and third-party providers we commission will use cookies, device identifiers or other information saved or viewed on your device (tracking) and your data (see also information you provide us with) to measure the success of advertising campaigns, to build up a profile of your interests, and to serve you relevant ads based on this profile. The cookies have a lifespan of up to 2 years.
In this context, the servers of third-party providers (e.g. marketers) might be accessed directly when using XING. Here, the respective third-party provider may record the fact that you visited our website(s). In addition, such site visits may lead to information being sent to some of these third-party providers with the aim of optimising and measuring the performance of our advertising. This includes, for example, information about the kind of pages you visited, or encoded user attributes such as you belonging to a certain target audience we have defined (e.g. that you are a XING member). Calling third-party provider servers directly allows third-party providers to use cookies and advertising IDs for retargeting purposes. Retargeting technologies enables third-party providers to show you personalised advertising based on your previous browsing behaviour on partner websites. Third-party providers are, to some extent, able to link your various technical IDs and thus show you personalised advertising across multiple devices. Third-party providers such as Xandr or The AdEx enable us to offer advertising campaigns outside of XING so that advertisers can also promote their products and services on and outside of XING based on targeting criteria we supply to advertisers. To ensure maximum protection of your data, we use a complex hashing algorithm which encrypts your information stored in the cookie. To measure and evaluate an advertising campaign's performance, we may send the third-party provider randomly generated click IDs which enable us to assign user conversions to a certain campaign.
In addition, an advertising partner can also send us their randomly generated user ID which may be linked to a XING user ID. By linking these technical IDs, we can identify users and provide advertising partners with information such as whether a user is a registered XING user. This may also include information such as an IP address or device IDs (e.g. a combination of browser version and operating system). The aforementioned link serving to transfer information between our website and third-party providers, be it for conversion measurement or as remarketing technology, is generally provided in the form of a pixel or other similar technology.
When remarketing on third-party-provider platforms such as Google, we also create custom audiences on these third-party platforms (e.g. Google Customer Match or Facebook Custom Audiences). These custom audience features (e.g. from Meta Platforms Ireland Limited, Facebook) are designed to serve users with targeted advertising based on their interests when visiting the respective third-party platform (e.g. Facebook or some other Meta platform). In addition to cookies and technical IDs, we use hashed information such as your e-mail address or phone number along with the aforementioned encoded user attributes and other technical IDs to create custom audiences. Custom audience data is only supplied to respective third-party providers such as Meta in highly hashed form. To recognise repeat visitors to their platform, third-party providers apply the same method to hash their users' e-mail addresses and phone numbers. Better user identification means better use of targeting technologies and matching job offers for you in ads.
Third-party providers are solely responsible for operating their IT systems in line with applicable data-protection practices and law. Third-party providers are responsible for deciding how long data is stored for. If we use third-party providers, data may be processed outside of the EU in so-called third countries where the level of data protection applied may not match EU standards. This means there is a risk that authorities in third countries may be able to access third-party provider data, possibly without any means of redress, for monitoring or surveillance purposes. To ensure an appropriate level of protection, we use the EU Standard Contract Clauses (SCCs) on a regular basis.

Tracking and processing of your data as described here are based on your consent, see Section 25 (1) of the New German Telecommunications and Telemedia Data Protection Act (TTDSG) and Article 6 (1) a) of the EU General Data Protection Regulation (GDPR). Along with our protective measures, data processing in third countries is based on your consent, see Article 49 (1) of the EU General Data Protection Regulation (GDPR). You can withdraw your consent at any time.

Third-party providers we use

In the following you will find further information about the tracking technologies used and information from providers about data processing.

  • Adform

    More information is available here

  • Adobe DMP

    More information is available here


    More information is available here

  • Adjust

    More information is available here

  • AppNexus / Xandr

    More information

  • Criteo

    More information is available here

  • Google

    More information is available here

  • Instapage

    More information is available here

  • IQ Digital

    More information is available here

  • LinkedIn

    More information is available here

  • Meta

    More information is available here

  • Microsoft Advertising

    More information is available here

  • OptinMonster

    More information

  • OSDS/The Adex

    More information in German is available here

  • Outbrain

    More information is available here

  • Performance Media

    More information is available here

  • Pinterest

    More information is available here

  • RTB House

    More information in German is available here

  • Snap Pixel

    More information is available here

  • Teads

    More information is available here

  • The Trade Desk

    More information is available here

  • Taboola

    More information in German is available here

  • TikTok

    More information in German is available here

  • Twitter

    More information is available here

  • Wonderkind

    More information in German is available here

  • Zeotap

    More information in German is available here

Opting out of tracking for the measurement and optimisation of advertising in our applications

Tracking settings for individual XING applications

The links below allow you to select your tracking settings for individual applications.
Please note that tracking opt-outs are handled by way of a cookie set on your end device. Should you delete this cookie or use a different end device or browser, you'll need to opt out of tracking again.
When using mobile apps, you need to opt out in the respective app settings.

Opt-In Tracking Settings

Erasure of previously saved cookies

We do not erase cookies saved on your end device if you withdraw your consent. By withdrawing your consent in the tracking settings for individual XING applications, you only opt out of tracking for the measurement and optimisation of advertising in the respective applications.

If you visit third-party sites that are not covered by these tracking settings, those third parties will still be able to access cookies saved in your end device. If you'd like to prevent this, please erase the third-party provider cookies from your end device. But please don't delete the "userConsent" cookies we set as otherwise we won't be able to determine whether you opted in or out of tracking for the measurement and optimisation of advertising in the respective XING applications. If you delete this cookie, you'll then be prompted to opt in or out of tracking for the measurement and optimisation of advertising when you next visit our application.

The process required to delete cookies and set what information your browser saves depends on the browser you use. Please refer to the help section of your browser for further details.

Advertising ID settings for iOS and Android:

ID settings (e.g. ad ID) for a certain iOS or Android device are provided in your iOS or Android settings.

Read about 3. Information automatically collected through your use of XING

Small files that enable us to store specific information related to you, the user, on your end device. You can edit the settings of your browser to prevent cookies from being saved.

Third country:

A country outside of the European Union.


The Regulation (EU) 2016/679 of the European Parliament and the Council dated 27 April 2016 on the protection of individuals with regard to the processing of personal data, on the free movement of such data, and on the repeal of the EU Data Protection Directive 95/46/EC.


Newsletters or status e-mails and advertising for XING’s own similar products and services, or surveys for the purpose of XING’s own market research.

Personal data:

Pursuant to Article 4 (1) of the EU General Data Protection Regulation (GDPR), any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.


Pixel: An image file or link to an image file that is added to the website code but not sent to your end device (e.g. PC, smartphone). Pixels are usually used in conjunction with cookies.


The page on the XING Websites where the personal data made available by the user is displayed in the social network.


Pursuant to Article 4 (4) of the EU General Data Protection Regulation (GDPR), any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or move-ments.

Social network:

The contact and communication forums belonging to the applications of the service XING.


The service XING and the applications belonging to the service XING.

XING Websites:

All websites, subdomains, aliases, mobile applications, background applications, web services and embedding in third-party websites where the service XING is available.