1. Privacy Policy
  2. 3. Information automatically collected through your use of XING
  3. Measurement and optimisation of advertising

Advertising Identifier/ Advertising ID

In order to track installs of apps on XING we use what is known as an Advertising Identifier (IDFA, on iOS) or an Advertising ID (on Android). These are unique, non-personalised and non-permanent identification numbers which iOS and Android assign to a certain end device. We use information about the number of installs to provide recommended app providers with an indication of how effective the recommendations are. No personal data is displayed when doing so, only the number of installs.

We are unable to create a link to apps promoted on XING and any installations of these apps if you select the no ad tracking option in the iOS settings (Settings - Privacy - Advertising) or in the Android settings (Settings - Google - Ads - Opt out of Ads Personalisation). You can delete the Advertising Identifier (IDFA) at any time in your device settings (reset ad ID). A new identification number will then be generated that is not linked to previously collected data.

Read about Measurement and optimisation of advertising
Cookies:

Small files that enable us to store specific information related to you, the user, on your end device. You can edit the settings of your browser to prevent cookies from being saved.

Third country:

A country outside of the European Union.

EU GDPR:

The Regulation (EU) 2016/679 of the European Parliament and the Council dated 27 April 2016 on the protection of individuals with regard to the processing of personal data, on the free movement of such data, and on the repeal of the EU Data Protection Directive 95/46/EC.

Newsletter:

Newsletters or status e-mails and advertising for XING’s own similar products and services, or surveys for the purpose of XING’s own market research.

Personal data:

Pursuant to Article 4 (1) of the EU General Data Protection Regulation (GDPR), any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Pixel:

Pixel: An image file or link to an image file that is added to the website code but not sent to your end device (e.g. PC, smartphone). Pixels are usually used in conjunction with cookies.

Profile:

The page on the XING Websites where the personal data made available by the user is displayed in the social network.

Profiling:

Pursuant to Article 4 (4) of the EU General Data Protection Regulation (GDPR), any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or move-ments.

Social network:

The contact and communication forums belonging to the applications of the service XING.

XING:

The service XING and the applications belonging to the service XING (XING, kununu, onlyfy. etc.).

XING Websites:

All websites, subdomains, aliases, mobile applications, background applications, web services and embedding in third-party websites where the service XING is available.