Provision of our service
Tracking and analysing user behaviour helps us to review and optimise the effectiveness of our service, and to correct any errors and faults. We endeavour at all times to adapt our products and services to the needs of our users. Personalisation is an important aspect here. Analysing data obtained from tracking is necessary to make personalised services available to you in accordance with the contractual purpose of XING and to ensure that you gain the great possible benefit from XING The implicit feedback that you provide to us through our tracking of your usage of XING forms an important part of understanding what content you are more or less interested in, and being able to suggest you to other users as a valuable business contact or potential employee. This implicit feedback is enormously important as the information you provide to us is reflective of the past and the present for the most part, and says little about what interests you have with regard to the future. Interest profiles produced, for example, with the help of click data or searches you have conducted often form a better basis for estimating whether you, for example, are interested in finding a new job and what type of job openings you might be particularly interested in. When you delete your user account we delete or anonymise the personal data we have obtained through tracking in order to provide our service.
Clickpath, recommendations, personal statistics
- Adobe Digital Analytics
- Google Analytics
- Overheat Heatmaps
We use a tool called VWO to run A/B tests. You can opt out of this kind of web analysis here