Provision of our service
We mainly use tracking and the associated user behaviour analysis to meet our contractual obligations and to perform pre-contractual measures. The legal basis for this processing of personal data is Article 6 (1) b) of the EU General Data Protection Regulation (GDPR). If tracking is not used to meet our contractual obligations or to perform pre-contractual measures, but to provide the service you visit or use, the legal basis for this processing is Article 6 (1) f) of the EU General Data Protection Regulation (GDPR). To this end, we pursue the legitimate interest of providing you with a smooth and user-friendly service.
Tracking and analysing user behaviour helps us to review and optimise the effectiveness of our service, and to identify and correct any errors and faults. To this end, we also use several services from third-party providers, such as Google. If we use third-party providers, data may be processed outside of the EU in so-called third countries where the level of data protection applied may not match EU standards. This means there is a risk that authorities in third countries may be able to access third-party provider data, possibly without any means of redress, for monitoring or surveillance purposes. We endeavour at all times to adapt our products and services to the needs of our users. Personalisation is an important aspect here. Analysing data obtained from tracking is necessary to make personalised services available to you in accordance with the contractual purpose of XING and to ensure that you gain the greatest possible benefit from XING. The implicit feedback that you provide to us through our tracking of your usage of XING forms an important part of understanding what content you are more or less interested in, and being able to suggest you to other users as a valuable business contact or potential employee. This implicit feedback is enormously important as the information you provide to us is reflective of the past and the present for the most part, and says little about what interests you have with regard to the future. Interest profiles produced, for example, with the help of click data or searches you have conducted often form a better basis for estimating whether you, for example, are interested in finding a new job and what type of job openings you might be particularly interested in. When you delete your user account we delete or anonymise the personal data we have obtained through tracking in order to provide our service.
Clickpath, recommendations, personal statistics
- Adobe Digital Analytics
- Google Analytics
We use a tool called VWO to run A/B tests. You can opt out of this kind of web analysis here