Examples

Clickpath

One important feature to result from our analyses is, for example, the provision of the "Clickpath". This is an essential part of contact management and as such an essential feature of XING. Clickpath is a function of the service XING which registers access to users’ profiles by other users, as well as to event pages, Business Pages, Employer Branding Profiles, job ads, or access to specific information contained therein. The information registered by Clickpath is only available to Premium members, users who post job ads, operators of Business Pages and Employer Branding Profiles, and organisers who have booked the Event Plus option for their events. By using Clickpath you can see, as a Premium member, e.g. which other users have visited your profile. By the same token, all other Premium members can do the same, i.e. they may see whether you have visited their profile, event page, Business Page, Employer Branding Profile or job ad. You are not able to deactivate this feature in your privacy settings. If you do not agree that other users may see that you have visited their profile, Business Page, etc., you should refrain from using the service XING.

Recommendations

Another important feature resulting from our analyses are recommendations that we tailor to you personally on the basis of your user data. We can, for example, recommend job offers, relevant news or interesting contacts to you.

Personal statistics

In order to be able to identify you as a valuable business contact or potential employee, we may show other users information about your personal XING usage. This might include your level of user activity, the number of things you have in common with a respective profile visitor, the number of times your profile has been visited, how long you have been a member and what kind of membership you have.